Launches Dark Blossom by Neel Mullick
New Delhi, 16th January 2019: Barista Coffee has launched a new campaign to promote young talent by providing them a place with dedicated clientele and ambiance to enable them to showcase their gift. In this endeavor, they are going to launch a young author Neel Mullick whose book Dark Blossom has been endorsed by Ruskin Bond & Rajdeep Sardesai.
According to Mr. Puneet Gulati, CEO, Barista said, “We blend coffee like no one else, we would love to stimulate the minds and not just the taste buds, this is a small effort from our end to give a reliable platform where we would like to engage talent in book writing, magic, music, stand-up comedy and other forms of new age art.”
The pioneers of coffee culture in India who have been treating masses with their urban delights have recently moved into FMCG segment with their Choco-affair range of products and for ongoing winter season they have launched Winter treats to keep their customers delighted with their new and unique offerings.
“Barista is a place to be for the people with intellectual tangent and I am glad that they are providing me a platform to promote my new book. I will be donating half of my royalties earned from Dark Blossom to IIMPACT, an NGO with the aim of breaking the cycle of illiteracy that plagues young girls from socially and economically impoverished communities” said Neel Mullick, Author.
“Neel’s commitment to giving back in various forms of charity, awards, opportunity to win a trip to New York etc. had compelled us to have him on board with us to launch the book, which will be given along with the goodie bag in JLF 2019” emphasized Mr. Gulati, CEO, Barista
About Barista Coffee Company Limited:
Established in the year 2000, Barista Coffee Company is the pioneer of coffee culture in India. The Barista Café chain delivers a truly Italian coffee experience in a warm, friendly and relaxed environment. It provides a comfortable place for people to unwind over interesting conversations and a hot cup of coffee. The Barista Coffee Company Limited has over 200 Barista Cafes and Barista Express Kiosks across India including its Franchise partners. Besides India, Barista Coffee also has cafés in locations across Sri Lanka, Myanmar, Nepal, and the Maldives