Quitting her established corporate career, Harpreet Ahluwalia incepted a socio-economic initiative named Earthly Creations in 2002. Earthly Creations is a terracotta pottery line where the pots and sculptures are made under the supervision of Harpreet. She personally takes care of the colour, design, and texture and mud quality for the same.
Giving back to the earth by preserving nature is the idea behind the concept of Earthly Creations. On what inspired her to start the venture, Harpreet said, “I had interest in pottery and wanted to do something to preserve the art and cultural heritage. Giving a new thought, direction to the way gardening is done in the country – from merely green lawns, bushes, hedges and round pots to creating a piece of art by having animal and bird shaped pots, water bodies, hangings and danglers, is a direction I embarked upon.”
“The idea was to give a new direction to the way gardening is done in the country – from merely green lawns, bushes, hedges and round pots to creating a piece of art by having animal and bird shaped pots, water bodies, hangings and danglers.”
In creating animals and birds from alphas a-z, and creating thematic parks, the endeavor was to sensitize the young child by feeling these creations, so that they can acre better for them, when they grow up.
On the socio-economic front, the aim was to generate sustainable and scalable employment for potters who had given up their traditional arts to be a daily wage labourer. At present, the organisation provides employment to 40 potter families.
She is also honored with Bestowed the Apex Achiever 2006, award by Kalpatru Woman’s Forum in Arts and Crafts.